Bangladesh Brand Forum Holds Communication Summit

Guests participate in a panel discussion at the Communications Summit organized by The Bangladesh Brand Forum, in conjunction with the Cannes Lions and in association with The Daily Star, at the Sheraton in Dhaka on Saturday. – Press release

The Bangladesh Brand Forum, in collaboration with the Cannes Lions and in association with The Daily Star, organized the 11th edition of the communication summit at the Sheraton in Dhaka on Saturday.

This year’s summit was themed “creativity in difficult times”, according to a press release.

The summit brought together global professionals and industry leaders, decision makers, thought leaders and enthusiasts of the communications industry under one roof.

They exchanged and shared their experiences in different aspects of communication. It also provided a multidisciplinary forum to present and discuss the latest trends, strategies, challenges and solutions in the field.

The one-day summit hosted four main sessions, five panel discussions, two case studies and a conversation.

Keynote speakers at this year’s summit were – Tay Guan Hin, Group Chairman, BBDO, Singapore, Sumanto Chattopadhyay, President and Chief Creative Officer, 82.5 Communications, Ogilvy Group, Syed Gousul Alam Shaon, Managing Director and Country Head, Gray Group Bangladesh, and Dave McCaughan, Thought Leader and Storyteller, BIBLIOSEXUAL, Co-Founder, Marketing Futures.

Among others, Founder and Managing Director of Bangladesh Brand Forum, Shariful Islam, Managing Director of FCB-Bitopi, Sarah Ali, Managing Director of Adcomm Ltd, Nazim Farhan Choudhury, Managing Director of Asiatic Experiential Marketing Ltd, Iresh Zaker, CEO of Mediacom Ltd, Ajoy Kumar Kundu, Marketing Director of Unilever Bangladesh Ltd. Shadman Sadikin, Marketing Director of Grameenphone Ltd Nafees Anwar Chowdhury, Head of Communications and Marketing Services of Nestle Bangladesh Ltd Shammi Rubayet Karim, Marketing Director of Marico Bangladesh Ltd Allen Ebenezer Eric, MSB Board Member and Managing Director of ‘IDC Bangladesh (PVT) Ltd Ashraf Bin Taj, Asiatic 3Sixty and Sara Zaker, Co-chairman of Asiatic Marketing Communications Ltd, Geeteara Safiya Choudhury, President of Adcomm Ltd, Tropa Majumdar, Director of Expressions Ltd, Rashika Osman, Head of Adcomm Ltd Strategic Planning, Ayesha Farzana, VP Customer Service, Gray Group Bangladesh, was present at the event.

In addition, Sharmin Rahman, Head of Corporate Brand and Engagement of Grameenphone Ltd, Brand Communication, Asiatic Marketing Communications Ltd and Director of Asiatic 3Sixty Tanzila Bahar Chowdhury, Editor and Creative Director of Bangladesh Brand Forum Nazia Andaleeb Preema, the Senior Director of Nestle Bangladesh Ltd Zakia Zerin, the Director of Magnito Digital Ishraq Dhaly, Commercial Director of ACI Limited Md Quamrul Hassan, FCB Bitopi Managing Director Salahuddin Shahed, Creative Director X Rasel Mahmud, Managing Director X Drabir Alam, Marketing Director Reckitt Bangladesh Nusrat Jahan, Senior Managing Director of Meghna Group of Industries Kazi Mohiuddin, SMC Khandaker Shamim Rahman, Managing Director of Enterprise Ltd, Risalat Siddique, Chairman of The Man of Steel and Analyzen Bangladesh Ltd, Rajbeen Abeer, Marketing Director of The Coca-Cola Company, and Tasnuva Ahmed Tina, Executive Director of Mindshare, were also present at the pr ogram.

Melvin B. Baillie