CEMEX supports Mexican beach cleanup initiative | Company

MONTERREY, Mexico–(BUSINESS WIRE)–July 6, 2022–

CEMEX, SAB de CV (“CEMEX”) today announced that its subsidiary Pro Ambiente has participated in the cleaning of La Ventanilla beach, as part of “United for Mexican Beaches”, a broad initiative that aims to reduce pollution on the Mexican coasts. The initiative also aims to ensure waste recycling and avoid generating emissions through the circular economy in this important ecotourism destination in the Mexican state of Oaxaca.

In June, beach cleaning activities were carried out along five kilometers of coastline. (Photo: BusinessWire)

In June, beach cleaning activities were carried out along five kilometers of coastline, from La Ventanilla beach to the Tonameca River, benefiting not only the natural area but also local inhabitants.

Volunteers cleaned beaches, collected litter and removed materials like exotic PET, a type of plastic with added color commonly used for containers, to create a recycling chain. Pro Ambiente treats the collected waste so that it can be used in an energy recycling process in a CEMEX cement kiln, thus avoiding the generation of CO 2 emissions.

“We have a strong belief and commitment to caring for the environment, which is why we work hand-in-hand with businesses to simplify global post-consumer waste management. In addition, we work to ensure that waste that currently does not have a recycling chain is converted into clean energy to produce cement, thus integrating it into a circular economy,” said Guillermo Díaz, head of Pro Ambiente.

Over 50,000 plastic bottles have been removed through this effort, which has had a positive impact on biodiversity and species in the area. Pro Ambiente’s experience was fundamental in accomplishing this task. For more than 28 years, this company has been providing solutions for the integral management of industrial, commercial and domestic waste, avoiding landfilling and supporting the reduction of the carbon footprint. In addition, they have considerable experience in energy recycling in cement kilns which reduces the environmental impact of waste compared to traditional methods.

United for Mexican Beaches chose La Ventanilla Beach for the cleanup after receiving strong support from local communities, and the program is looking to implement additional initiatives to promote conservation in the area. L’Oréal staff, through its Garnier brand, and the GEECI Circular Economy Business Group, a program developed by the National Personal Care Industry Association, also contributed to the effort.

In addition to the cleanup initiative, participants discussed opportunities and actions to leverage waste, reduce carbon emissions and identify recoverable waste to give it new life through recycling. The initiative aligns with the pillars of Future in Action, CEMEX’s program to achieve net zero carbon emissions globally in concrete by 2050.

CEMEX (NYSE: CX) is a global building materials company building a better future through sustainable products and solutions. CEMEX is committed to achieving carbon neutrality through constant innovation and cutting-edge research and development. CEMEX is at the forefront of the circular economy in the construction value chain and is at the forefront of ways to increase the use of waste and residues as raw materials and alternative fuels in its operations through the use of new technologies. CEMEX delivers cement, ready-mix, aggregate and urbanization solutions to growing markets around the world, powered by a multinational workforce focused on delivering a superior customer experience, made possible by digital technologies. For more information, please visit: cemex.com

CEMEX assumes no obligation to update or correct the information contained in this press release. This press release contains forward-looking statements within the meaning of the United States federal securities laws. CEMEX intends that these forward-looking statements be covered by the forward-looking statement safe harbor provisions of the United States federal securities laws. These forward-looking statements reflect CEMEX’s current expectations and projections regarding future events based on CEMEX’s knowledge of current facts and circumstances and assumptions regarding future events, as well as CEMEX’s current plans based on such facts and circumstances. . These statements necessarily involve risks and uncertainties that could cause actual results to differ materially from CEMEX’s expectations. The content of this press release is for informational purposes only and you should not construe this information or other material as legal, tax, investment, financial or other advice. CEMEX is not responsible for the content of any third-party website or webpage referenced or accessible through this press release.




Copyright BusinessWire 2022.

PUBLISHED: 06/07/2022 17:38 / DISK: 06/07/2022 17:38

Copyright BusinessWire 2022.

Melvin B. Baillie