HP Unveils New Partner Benefits at Amplify Executive Forum

News Highlights:

  • Enhances HP Amplify Data Insights to provide action-oriented insights at the customer level
  • Expands HP Amplify Impact – the premier industry partner sustainability program – globally
  • Celebrates partner sustainability efforts with launch of annual Amplify Impact Awards
  • Introducing HP Curiocity – new partner community engagement and training platform

PALO ALTO, Calif., Aug. 25, 2022 (GLOBE NEWSWIRE) — Today at the HP Amplify™ Executive Forum, HP Inc’s (NYSE: HPQ) annual partner roadshow, the company unveiled a number of new benefits for partners, aimed at increasing partner collaboration, training opportunities and community engagement. In addition to improvements to its Amplify Data Insights program, the company announced the global expansion of its award-winning Amplify Impact partner sustainability program and introduced a new partner education and engagement platform, HP Curiocity.

Each of today’s program announcements builds on the strength of the global enterprise¹ HP Amplify Partner Program, a one-of-a-kind channel partner program optimized to drive dynamic partner growth and deliver consistent experiences to end customers. Built on a single integrated framework, HP Amplify provides the insights, capabilities, and collaboration tools needed to drive growth as digital transformation and customer buying behaviors continue to evolve.

“HP’s success is highly dependent on the strength of our channel partners. In the past year alone, our partners have helped drive more than $6 billion in revenue growth²,” said Kobi Elbaz, Managing Director of HP’s Global Channel Organization. “Today’s news reflects our continued commitment to the channel and our continued investment in ensuring we provide the information, training, connection and engagement our partners need to better serve customers and drive growth. .”

The power of data

Spear almost a year ago, HP Amplify Data Insights gives partners immediate access to a rich set of data analytics each aimed at influencing the customer journey to purchase. HP continues to work closely with partners to hone their digital skills by providing valuable research throughout the shopping experience.

Studies show that companies that leverage actionable intelligence grow faster than companies that don’t use actionable intelligence. With 98% of HP channel partners sharing data, more than 14 billion data points are updated weekly in the platform, ensuring real-time access to information relevant to each partner’s business.

By acting on partner feedback, HP expanded its customer-level insights available through the use of advanced analytics, giving partners targeted, out-of-the-box opportunities for partners to act immediately. New automated tools are designed to integrate directly with partner sales systems, simplifying how data is collected and delivered to participating partners to more easily convert insights into sales-boosting actions. Each of these enhancements is designed to create a partner sales force that can be more focused and effective at winning business.

Growing Amplifier’s Impact Globally

Having a clear sustainable (or environmental, social and governance) impact program clearly provides a competitive advantage – as evidenced by the more than $3.5 billion in new sales at HP in fiscal year 2021³, where the durability was a decisive factor. Amplify Impact offers partners the opportunity to realize this same competitive advantage.

Launched in early 2021, HP amplifies the impact represents a premier partner assessment, resource, and training program, leveraging HP’s significant investments and initiatives. Today, the program offers more than 10,000 partners in 43 countries the opportunity to join HP in its efforts to drive meaningful impact on climate action, human rights, and digital equity. So far, the program has been enthusiastically received by partners, with more than 80% of registered partners having completed the self-assessment.

HP today announced the global expansion of this award-winning program – in all markets – via a phased approach over the next two years. Ultimately, partners of all types (resellers, retailers, and channel partners), regardless of location, will have the opportunity to participate in this award-winning program.

Celebrating partners’ sustainability efforts

Today, HP also invited partners to participate in its new annual HP Amplify Impact Awards, celebrating partners in 5 categories, including the Amplify Impact Global Leader Award, Sustainability Business Award, Climate Action Award, Diversity Award, Equity & Inclusion Strategy Award and HP LIFE Award.

Winners will be announced at an awards ceremony in December 2022 and will have the opportunity to promote their award externally with badges and promotional materials. Partners can find out more about the HP Partner Portal and track their performance via the rewards leaderboard.

Introducing HP Curiocity

Recent studies emphasize the benefits of training and collaborative selling on the bottom line. Companies that offer comprehensive training programs have a 24 percent higher profit margin on average while 60 percent of sales professionals say collaborative selling has increased productivity by more than 25%.

In response to these trends and based on partner feedback, HP has developed a new platform offering enhanced training, community engagement, and rewards, all in one program. Inspired by the open world concept and reward system of renowned games, HP Curiosity will be rolled out via a phased approach starting later this year, giving partner sales reps access to this unique collaborative community.

Platform highlights include:

  • HP University Virtual Campus – a one-stop-shop for soft skills, product and solution training
  • HP Community – centralized platform to connect 1:1 or participate in community discussions
  • Rewards and recognition opportunities, including promotions and contests

Partners can learn more about HP Curiocity at HP Partner Portal.

For more information on the HP innovations announced at the HP Amplify Executive Forum, please see the online press kit in the HP Newsroom for additional assets.

About HP

HP Inc. is a technology company that believes that a thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers and 3D printing solutions helps bring these ideas to life. Visit http://www.hp.com.


  1. Excluding Greater China
  2. Based on HP Financials for the past twelve months, ending Q2 FY22
  3. HP tracked more than $3.5 billion in new sales in FY21 based on total contract value in which sustainability was identified as a known criterion

Melvin B. Baillie