The two-day MENA Attractions & Destinations Forum 2022 is set to be held on September 28 in Dubai to explore upcoming cultural and leisure projects and ways to boost the growth of the tourism sector, Emirates News Agency reported on Saturday ( WAM).
“The interactive forum will host over 300 international and regional stakeholders from key sectors including governments, tourism agencies and consultants, hotel chains, park owners and operators, museums, cultural and heritage site authorities , technology and solution providers and investment institutions,” it said.
“The forum will focus on developing and rebranding destinations that cater to a diverse demographic, current innovative family entertainment and edutainment entertainment that meets visitor needs, converting heritage sites into new attractions to cater to different population segments and capitalizing on live entertainment to increase visitor numbers. he added.
More than 50 million tourists visit the MENA region each year. However, some key challenges continue to prevent the region from realizing the full potential of the industry, particularly with changing demographics, infrastructure, weather conditions and technological developments.
Richard Krent, Director of Development, Qiddiya, Kingdom of Saudi Arabia, said, “Destination development requires an intensity of creative art with a sense of joy that connects with its audience.”
The two-day agenda will include a series of sessions moderated by speakers from entities such as the World Tourism Association, Tourism Ministries, Cultural Ministries and Projects, Entertainment Project Developers and many more. others that will address key industry topics.
The event is organized and promoted by GM Events, a multi-faceted event management company based in Dubai.