SVG’s Sports Content Management Forum returns to in-person format in New York with over 175 media management professionals

Explosive content growth, cloud-based workflows and durable storage were among the topics

For the first time since 2019, SVG’s Sports Content Management Forum was held in person on Wednesday, attracting more than 175 media management leaders to the Westin Times Square in New York City. The event was headlined by a deep dive into NBC Olympics digital workflows for Tokyo 2020 and Beijing 2022, as well as a full day of sessions addressing the current state of the data management/storage business. multimedia assets and how sports media organizations can look to the future. -proof of their content in an ever-changing world.

Developed by the SCM Advisory Board and its new Chair Anne Graham, Head of Sports Media Services, Warner Bros. Discovery, this year’s program addressed the current state of the industry and how sports media organizations can future-proof their content in an ever-changing environment. world.

Graham joined top media management executives from Fox Sports, MLB and Riot Games for the ‘State of the Industry’ keynote panel, which discussed how they are rethinking their internal workflows due to the pandemic, embracing the cloud to innovate and find new ways to monetize their existing content.

The panel on the state of the industry was followed by a presentation by Jim MilesDirector, Digital Workflow Systems, NBC Olympicsexamining the broadcaster’s revolutionary digital workflows for the Olympic Games Tokyo 2020 and Beijing 2022 and the lightning-fast six-month turnaround from Games to Games.

Although sports media organizations have explored remote and cloud-based technologies for several years, the pandemic has dramatically accelerated development. The following panel explained how these workflows have become an integral part of the media asset management (MAM) and post-production ecosystem. Executives from CBS Sports, NHL, PGA TOUR, EditShare and LucidLink discussed how cloud and SaaS offerings are changing their MAM philosophies and how these technologies enable remote collaboration and innovative multi-site post-production ecosystems.

Sports leagues, broadcasters and content producers of all sizes are challenged by The Big Archive Question: Where should I store my stuff? And, with more content being created each year and file sizes continuing to grow thanks to the arrival of 4K and HDR, answering this question has never been more important. Technology leaders from MLB, NBA, NHL, DataCore and Imagen discussed balancing on-premises and cloud, file format and codec considerations, retention policies and physical tape retention/disposal issues, and more.

With the exponential growth of media workloads, durable data storage has become a growing concern in the M&E industry. IT and media management leaders are urged to implement workflows and technologies designed to reduce power, cooling, and waste to build a sustainable model for the future. In an afternoon session, representatives from Fujifilm Recording Media USA, Kibo121 and Spectra Logic provided an update on how vendors and users are working together to create a more sustainable ecosystem.

Which metadata schema do you use to describe your content: an in-house schema or an established schema as a backbone? What taxonomy/ontology do you use to populate it? Are there emerging standards in the industry? Tech leaders from MLB, the University of Notre Dame, Warner Bros. Discovery and IMT took the stage to discuss metadata attribution best practices.

The day concluded with a panel focusing on MAM and orchestration systems with CBS Sports, WWE, Dalet, Quantum and Telestream and addressing how MAM and orchestration systems deal with rights, archiving, logging, data flows and taxonomy/ontology management.

The day also featured two case studies: Zixi looked at Amazon Prime Video’s next-gen live event management and distribution, and Signiant addressed the content explosion for sports teams and how they can rise to the occasion. the challenge.

The 2022 Sports Content Management Forum was made possible by sponsors Diamond DataCore and sponsors Signiant and Gold Dalet, EditShare, IMT, Quantum, Ross Video, Seagate, SoDA, Imagen, LucidLink, NEP, Telestream and Zixi.

Melvin B. Baillie