Ulta Beauty will be presented at the Tech Forum – WWD
Prama Bhatt, Chief Digital Officer of Ulta Beauty, is one of the notable speakers taking the virtual stage on June 30 for the WWD x FN x Beauty Inc Tech Forum. Titled “Retail 4.0: The Next Five Years,” the event features thought leaders and influencers from Selfridges, The Estée Lauder Cos., Nordstrom, Google Cloud and Amazon Web Services, among others.
Attendees can expect conversations and thought leadership, case studies and best practices around technologies such as AI and AR, as well as the latest trends in e-commerce and digitalization. Here, Bhatt shares insights into how Ulta Beauty is using data and some of the lessons learned from the pandemic.
WWD: How does Ulta Beauty succeed with innovation?
Prama Bhatt: When we think about innovation, we do so first and foremost through a guest lens. Sitting in their place, what do they need to truly transform their shopping experience? Beauty is a category that blurs the physical, digital, emotional and personal elements. To succeed with innovation, we must first be consumers to elevate Ulta Beauty experiences.
WWD: How does Ulta Beauty use data?
DB: Data is more than a strategic asset for us, it’s a competitive differentiator. As the largest beauty retailer with an incredible loyalty program, unparalleled assortment, and salon services at every location, we have a truly unique data set specific to beauty.
Harnessing this is a privilege as it generates insights and informs the experiences we create for our clients to navigate their personal beauty journeys.
WWD: What has Ulta Beauty learned during the pandemic that has helped prepare the company for the future?
DB: Throughout the pandemic, our focus on people and safety has been the highest priority. At the same time, it accelerated our innovation pipeline as a catalyst to create new experiences for today and the future.
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